“My goal today is to convince you that you’re all in marketing,” Holden said, adding that no single department should ever be solely responsible for selling the company’s image, products or services to the general public. “Marketing is a philosophy that says, ‘We’re going to put the customer at the center of our organization.’”
View: http://www.kellogg.northwestern.edu/News_Articles/2007/betsyholden.aspx
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